![]() ![]() The price rate for dubbing rights and remake rights for Telugu films also increased.īaahubali took the power of storytelling from the south and showed it to all of North India. And it made filmmakers up north to watch closely what we were doing in the Telugu film industry. After the release of Baahubali 1, every south Indian filmmaker swelled with pride. It increased the respect for south Indian cinema manifold. Even those who were not interested in films went to theaters to watch Baahubali. Baahubali was promoted not as just a film but a carnival. The makers of Baahubali taught us how to promote a film. And Baahubali came as an answer to that question. But, it is also true that only when you have more theatre-going audiences, more theaters will be built. ![]() We obviously don’t have the number of theaters America or China have. In our country, barely, 2 or 3 per cent of the population goes to watch a movie. But, still, if you see the size of their box office, it is three or four times bigger than us. China has a slightly bigger population compared to us. ![]() But, the size of their box office market is five times bigger than us. For the longest time, I wondered, America just has 30 per cent of our population. It showed us what was the true potential of the Indian market. Baahubali brought in people who did not go to theaters for 30 years, and those who were not interested in movies at all. ![]()
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